5 Mistakes to Avoid When Adding Images to Your Site

Although adding images to your website can result in a visually appealing design, it is important to avoid 5 common mistakes when using them. Avoid these mistakes by keeping the following information in mind:

1) Not Optimising Images For The Web

2) Using The Wrong File Type

3) Adding Unnecessary Alt Tags

4) Adding Personal Watermarks or Copyright Information (Without Encouraging Sharing and Attribution) and/or Using Image Protection Tools Like Hotlink Protection And Other ‘Download This File’ Programs That Steal Traffic From Your Site By Redirecting To A Page On Your Site That Forces Visitors To Download The Original File. These Are Generally Considered Spammy And Will Get You Penalized In Search Engines Such As Google.

5) Not Getting Permission To Use Images

1) Optimise images for the web. Use file types that are suitable for use on websites and resize your image to the correct dimensions before uploading it to your website.

2) The image file type you select can also affect visitor experience, especially if they’re experiencing a slow connection speed. If you use large JPGs or PNGs, visitors may have to wait several seconds for an image to load completely – which is frustrating for them and creates a bad impression of your site. Using compressed JPEG or PNG files reduces loading time while retaining high-quality visuals in the images themselves without compromising too much on quality either. This is something worth testing out with different file types to find the best offering for your website.

3) Adding alternative text tags to images can help users with vision impairment who use software that reads the web page aloud, along with search engines and social sharing sites like Twitter and Facebook (which identify parts of a webpage by scanning the alternative text within it). Your images should also make sense when viewed out of context, so avoid using meaningless alt text such as ‘image’ or ‘pic’.

4) Personal watermarks or copyright information may make you feel like you’re protecting your work but these practices are spammy and will get you penalized in Google’s search rankings. Adding personal watermarks is generally considered spammy because it creates an unnatural link between the image and its creator. It stops other people from using your images and it makes you look like a spammer. In addition, watermarks prevent people from sharing the image on social media sites – which means they can’t share it with their friends or followers, let alone link to it from other websites. It’s a lose-lose situation.

5) Don’t use images without getting permission to do so first, whether they’re photos of other people or trademarked logos or copyrighted materials. Using an image that you didn’t create yourself without asking for permission is illegal and unethical, even if you give attribution to its creator by citing them as ‘photographer’ or ‘creator’. If you would be upset if anyone else used your own copyrighted images without permission then don’t post them online unless you’re prepared to see them everywhere else. If you’re posting images of other people, ask permission to do so first. As for trademarked logos, don’t use these without permission or they can sue you for trademark infringement.

Always be sure to check the terms and conditions before using any copyrighted material online, regardless of whose it is – your own or someone else’s.

By avoiding these mistakes when adding images to your site, you’ll create a better user experience while creating positive brand associations and improving website search rankings. A good rule of thumb is that if you wouldn’t want someone doing something with your own work then don’t do it yourself either! Always get explicit permission from the original creator before using an image in any way and remember to check your photos meet legal requirements before posting or sharing online.

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